On July 1, the Colorado High School Activities Association debuted a new logo that it will put into place beginning with the 2025-26 prep athletic season.
The state’s governing body for prep athletics and activities — which has long been based in Aurora — has exchanged the flag-style logo for one shaped like a shield that includes the Rocky Mountains and three stars, which are intended to represent the organization’s high standards in academics, athletics and activities.
The new logo also uses a CHSAA base color of blue and combines it with white and gold.
“This logo is more than just a new look; it represents who CHSAA is and what matters most to our membership,” CHSAA Commissioner Mike Krueger said in a statement. “The last time we had a brand refresh was in the 1980s, so it was important to us that while we looked to the future, that we were also respectful of our past, as the flag logo has represented CHSAA’s identity for the last 30-plus years.”
— Sports Editor Courtney Oakes
