The Crowne Plaza Hotel is about to become Aurora’s “City’s Homeless Navigation Campus” at 15500 E 40th Avenue Jan. 23. PHOTO BY MILO GLADSTEIN FOR THE SENTINEL

AURORA | Aurora moved closer to opening a regional, centralized homeless shelter and services center built from a shuttered 255-room hotel this week when it appointed a non-profit group to operate the facility.

Aurora-based nonprofit-group Advance was chosen by the Aurora City Council Monday to operate the new facility. Advance will also take over operation of the Aurora Day Resource Center from Mile High Behavioral Healthcare on the Fitzsimons campus as part of a consolidation in city homeless services.

The group was chosen over metro-area veteran programs Salvation Army and Comitis Crisis Center despite being in operation for only two years. Advance officials said even though the agency is relatively new, Advance leaders and service providers have years of experience. 

“The $2 million operations agreement, funded by Aurora’s general fund and marijuana tax revenue, covers shelter and case management services, among other services for the unhoused in the region,” city officials said in a statement. “Advance will also be responsible for securing additional public and private funding to sustain campus services.”

Location of the Crowne Plaza project, provided by the City of Aurora.

Earlier this year, Aurora negotiated a purchase price cap of $26.5 million for the 13-acre property, which it closed on over the summer. According to previous Sentinel reporting, the rest of the approximately $40 million investment — including money controlled by the city, overlapping counties, and the state — will be used to renovate the hotel.  

“We are excited to partner with the city of Aurora to operate the navigation campus and to reach our goal of reducing homelessness in Aurora by 50%,” Jim Goebelbecker, Advance’s Executive Director, said in a statement. 

Since the COVID-19 pandemic, the metro area has seen a growing homeless population. 

After trying a variety of approaches to address homeless in the city, like encampment sweeps and transitional pallet housing, Aurora will now leverage federal, state, and regional funding to create a large, all-encompassing Aurora Regional Navigation Campus.  

“One stop for those in great need,” Goebelbecker said.

The campus will sit on 13 acres surrounding the old Crowne Plaza Hotel, 15500 E 40th Ave., in the northeast corner of the city. It will utilize the hotel’s 255 rooms, as well as the commercial kitchen and laundry facilities. 

Although Advance is newer than the other two companies it competed with, its directors, employees and board members have decades of combined experience. 

“In addition to our senior leadership experience with homelessness and substance use disorder, our board also has decades of experience working with the unhoused,” Goebelbecker said. “We partnered early on with the (Colorado) Springs Rescue Mission to mirror their best practices.” 

The multimillion-dollar campus is based on a “work first” approach for housing, according to Goebelbecker. Participants must seek and gain employment before qualifying for transitional housing at the center.

The Aurora Day Resource Center at Fitzsimons in northwest Aurora.
Photo by PHILIP B. POSTON/Sentinel Colorado

Other services, such as medical and addiction care, congregate shelter, employment counseling, assistance obtaining lost identification, case management and transportation will be available without job requirements. 

The selection panel for the two-year contract included representatives from the Metro Denver Homeless Initiative, Adams, Arapahoe and Douglas counties, as well as city staff, according to a statement.

“Advance’s prior experience and holistic approach to helping individuals transition from homelessness to self-sufficiency will be an asset to the campus,” said Jessica Prosser, Aurora’s Director of Housing and Community Services, in the release.

Although the navigation center won’t open until late 2025, Advance will take over operation of the Aurora Resource Day Center from Mile High Behavioral Healthcare Oct. 1. Goebelbecker said Advance has no plans to make immediate changes. 

At the campus, sobriety and employment will be requirements to receive transitional housing through the program, Advance officials said, but those are only some of the steps of “recovery.”

“We use the recovery as a broad term,” Goebelbecker said, adding that recovery means helping people overcome whatever put someone in the situation to become homeless.

Goebelbecker plans for the final design of the campus to be a community endeavor.

“We can’t do this alone,” Goebelbecker said, referring to the community goal of reducing homelessness. “There are local nonprofits that provide quality service, and we want to partner with them.” 

6 replies on “Aurora selects Advance to operate homeless ‘navigation’ center in old hotel”

  1. Advance Inc has always been registered as being at 101 Monroe Street in Denver, not in Aurora.

    Clarification is needed as to why this nonprofit is described as “Aurora-based”.

  2. What? No mention of the agreement the City of Aurora struck with Douglas County to accept the county’s homeless prisoners upon their release from the DougCo county jail? Its probably the largest NIMBY con in state history (NIMBY: Not In My Back Yard).

    Can someone explain to me why residents of Castle Rock, Castle Pines, Parker or Lone Tree are somehow more entitled to safer streets than my neighbors in Aurora? Is it because our Mayor and City Council flatly refuses to confront Aurora’s failed retail economy, leaving the City desperate for DougCo’s cash to pull this hotel deal off? Why is the Sentinel sweeping this under the rug?

    I generally give Coffman high marks for acting on the homelessness issue but the deal with DougCo was a big mistake. All he did was enable DougCo’s morally bankrupt NIMBY policy to shuffle any homeless the DougCo Sheriff encounters to Aurora– and thus making our streets less safe.

    If only the Aurora City Council would acknowledge the city’s failed retail economy and commit to developing and executing a viable strategy. Instead they leave about $40 million in sales tax on the table each year and make morally bankrupt deals such as this out of desperation.

    1. Douglas County is also housing homeless families at The Family Tree at old Accelseor Youth Campus is Aurora.

  3. I’ll be that someone to explain why, Jeff. Douglas County and the cities you mention all in Douglas County do not have residents that speak 40 different languages, nor do they advertise and support diversity in their communities. Nor do any of those communities have “slums” that support poor diverse communities. Aurora does.

    Aurora gets the poor illegal immigrants. The more prosperous legal immigrants know this and move to where the monied folks already live. Human Nature. Follow the cash.

  4. Is it just me? Or does anyone else smell some old fish in the backseat of city hall? First we hear of these apts. Being closed down for “unlivable” conditions which apt. Owners/managemint could’t correct because of gangs.
    Then we hear how the city kust purchased a faily large hotel which they will turn into homeless shelter. They have decided not to use existing non profits with expertice in this area; instead awarding the contract to a “NEW”, relatively unknow management.
    Does anyone else see how this all comes together to take a ( inflated with fear and hatred) problem and pretend to fix and make a S@#tload of $ for you and your other cronies, while in actuality, destroying 1000’s of people lives, turning Aurora into a national discrace? This whole housing buisness is coming together all at once is a setup! And State and Federal investigations need to get started.

  5. About 2/3 down my comment it looks like I stopped talking to you, the reader, and started talking to the ones we’ve elected to “Represent” us.
    But fellow readers, doesn’t it seem strange all these gang/slumloed/ condemend apts/ new Homeless hotel/ unknown new Managent is happening like clockwork ?

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