“What we learned was brands were so afraid to get into the space for fear of doing it wrong, saying something wrong, not knowing where to start,” she said. “We work with brands to guide them through the process.”
Sign up for our free Sentinel email E-ditions to get the latest news directly in your inbox.
“What we learned was brands were so afraid to get into the space for fear of doing it wrong, saying something wrong, not knowing where to start,” she said. “We work with brands to guide them through the process.”