This Monday, Feb. 8, 2016, photo shows a sign for the Chipotle restaurant in Pittsburgh's Market Square. Chipotle is introducing a temporary loyalty program intended to get customers back into its stores following a series of food scares. On Monday, June 27, Chipotle said its "Chiptopia" loyalty program will reward people based on the number of times they visit each month, starting in July and running through September. The program has three reward levels, with more visits translating to more free entrees and other benefits. (AP Photo/Keith Srakocic)
NEW YORK | Chipotle is adding chorizo to its menu in yet another move intended to get people back in stores following an e. coli outbreak last year.
This Monday, Feb. 8, 2016, photo shows a sign for the Chipotle restaurant in Pittsburgh’s Market Square. Chipotle is introducing a temporary loyalty program intended to get customers back into its stores following a series of food scares. On Monday, June 27, Chipotle said its “Chiptopia” loyalty program will reward people based on the number of times they visit each month, starting in July and running through September. The program has three reward levels, with more visits translating to more free entrees and other benefits. (AP Photo/Keith Srakocic) This Monday, Feb. 8, 2016, photo shows a sign for the Chipotle restaurant in Pittsburgh’s Market Square. Chipotle is introducing a temporary loyalty program intended to get customers back into its stores following a series of food scares. On Monday, June 27, Chipotle said its “Chiptopia” loyalty program will reward people based on the number of times they visit each month, starting in July and running through September. The program has three reward levels, with more visits translating to more free entrees and other benefits. (AP Photo/Keith Srakocic)
The chain says the topping will be available in select cities including New York and San Diego starting Wednesday. It expects to introduce the chicken-and-pork sausage option nationally in the fall.
Earlier this week, Chipotle also said it plans to launch a loyalty program for the summer that will reward customers with free meals for frequent visits.
The moves are part of the chain’s push to recover after a series of food scares last year sent sales plunging. In the first three months of the year, Chipotle Mexican Grill Inc.’s sales were down about 30 percent at stores open at least 13 months.
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