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The seafood industry bets Americans will finally eat more fish if it looks more like meat

“Our Taiwanese magic is making tuna taste like fried chicken,” said Jack Chi, a spokesman for Tuna Fresh, a Taiwan-based company that sells tuna as fried “nuggets” and breaded chicken-tender-like strips. “We wanted to be able to engage in the U.S. market, and we found that fried foods are the way.”

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