
File Photo by Philip B. Poston/Sentinel Colorado
CLARIFICATION: The story has been corrected to show that Councilmember Danielle Jurinsky was the lone no vote in moving the plans forward because she supports the development authority but not the community development concepts.
AURORA | The East Colfax Corridor is moving into a second phase of a strategic economic revival plan as city lawmakers decide what redevelopment mechanism will benefit it most.
“We want to create a champion, an organization, an entity, that’s going to champion all of the interests in the Colfax corridor,” said Brad Segal, president of Progressive Urban Management Associates, consultant for the City of Aurora.
All of the city council approved moving forward with two recommendations to create and combine a Downtown Development Authority and a Community Development Corporation, except Councilmember Danielle Jurinksy. Jurinsky said she supports the development authority but not the community development concepts.
The so-called “Colfax Corridor” is no stranger to controversy and redevelopment plans, some hailing back decades. The city’s aging urban beginnings have long been a focus of ways to weed out crime, homelessness and decades of urban decay and install new businesses and cultural venues.
The three options city council chose from were a Business Improvement District (BID), a Downtown Development Authority (DDA) and a Community Development Corporation (CDC).
A BID and a DDA are similar, and both are governed by a state statute, while a BID only includes commercial properties and a DDA includes commercial and residential properties. BIDS are created through a petition and voted on by business owners and tenants, while DDAs allow residents voting power as well.
A BID comprises at least five property owners, while a DDA has a board of five to 11 members. BIDs are funded by an added property tax or special assessment, but a DDA can also add a tax for operations. It is usually funded by a Tax Increment Financing (TIF), which allows the district to keep future increases in sales and property taxes, above a baseline.
A TIF is not a new tax or an added tax, said Segal. TIFs enable the district to capture future increases in property tax revenue and sales tax revenue.
“So as an area improves, as it prospers and tax proceeds increase, the increment or the amount of revenue above the original base, the district is what we capture and we reinvest into the area,” Segal said.
The focus for a BID is on management, marketing, advocacy and economic vitality, and the focus of a DDA is development and redevelopment, infrastructure and economic vitality.
Downtown Development Authorities can also help with both infrastructure and services, such as street and sidewalk improvements, safety enhancements, beautification projects and economic development. DDAs can also fund capital improvements in the district, such as upgrading intersections, improving pedestrian safety, enhancing connectivity, activating underused or vacant spaces and even potentially developing multifamily housing.
The third option city lawmakers considered, which they decided to combine with the DDA, is a Community Development Corporation, which is not governed by a statute and is formed by incorporation as a non-profit group.
It is community-led and focuses on acquiring and renovating real estate for community benefit. A CDC lacks a dedicated funding stream, but it can pursue grants, donations and foundation support.
“A lot of nonprofits in Northwest Aurora, almost all, are focused on social services of one form or another,” Segal said. “This would be very different because a community development corporation is focused on real estate and is focused on helping to acquire and renovate real estate for community benefit.”
The next steps in the plan will include creating boundaries for the district, calculating the tax increment financing baseline, determining how the DDA and CDC entities will work together, governance structures and ongoing community engagement. PUMA will be back in midsummer for direction from the city council on the next steps.
Members of the PUMA group have been collecting feedback from an area focused so far on an East Colfax Avenue Corridor that includes Yosemite to Peoria streets, and East 17th Avenue to East 13th Avenue. The area is just being tested for feedback and is not the potential district, Naomi Lacewell said, the project manager on this project, and a senior associate for PUMA.
“The work in phase one has been a lot about understanding the area, getting oriented, working through data, looking, doing data analysis, reading previous plans and community outreach,” Lacewell said.
The third phase includes city council deciding the district details and creating a resolution that would put the DDA issue on the ballot this November for the affected electors within Northwest Aurora.
Aurora has a project webpage up in multiple languages for residents in the area to get additional details and complete a survey. The survey was supposed to end in March, but Lacewell said they are going to keep it open. Click here: engageaurora.org/colfaxplan
Feedback collected so far from the community expresses a need for more safety improvements, cleaning, maintenance and beautification. Residents who have given feedback also want to see more arts and creative businesses, along with additional support for existing small businesses.
“We’ve been hearing a strong emphasis on safety. Safety is absolutely a key common theme,” Lacewell said. “Not only in terms of reducing crime, but also in terms of traffic safety. Colfax is a very dangerous traffic corridor. Folks want a better pedestrian environment. They want to feel safe walking up and down it and crossing it.”
Creating a combined DDA and CDC will also help with another issue, Lacewell said she heard from their outreach, which was a need for more synergy, communication and coordination between the city, the entities and the different groups in the area.
“Remember, the DDA has a tax increment, and it’s got the opportunity for potential mill levy when it’s partnered with CDC, then you also have philanthropic opportunities,” Segal said. “So the opportunities for foundations, for corporations, a whole variety of philanthropic opportunities that can leverage the resources that are being pulled together for the community.”

Sorry but the City of Aurora has far more pressing problems than East Colfax. So much attention is given to it but none is given to fixing the retail tax base for the entire city. And gee, last I checked, City Council was seriously under water budget-wise.
We have frontage to Pena Blvd and we watch as leisure travelers pass right on by because there is nothing fun in Aurora to attract them. Its not as if this opportunity isn’t readily apparent to City Council. Its just that they’d rather continue subsidizing Denver’s cultural gluttony as they expect us to be satisfied with the Fox Theater.
Candidates for City Council: The passion you exude for your top issues doesn’t mean squat if you are going to refuse to acknowledge that the city’s failed retail economy is the root cause of the city’s many ills. If this concept is over your head, please drop out. You’ll do more harm than good.
Attempts to rejuvenate the East Colfax corridor are wishful thinking unless the city cracks down hard and often on crime.
The two prime focuses for revitalizing Aurora are Affordable Housing and Violence. We must provide home ownership for families earning minimum wages with a process for them to access. Collaboration of Churches and government with civic engagement can reduce violence and crime
Again?! Wash, rinse, repeat.
A couple things seem obvious to anyone that has been around here a while. 1, Old Aurora, Colfax has been tuned up a couple times with all the hoop-la from city council – things are going to be different now. Well- it isn’t, who are they kidding? The MLK library right in the middle of this mess, no problems seeing people passed out, on the benches, on city property. The library even had to have extra guards in it to keep things civil inside. Walmart pulls out, because it’s not worth putting up with all the usual crap and hassle. Walgreens on Colfax and Havana pulls out 2024, to much difficulty, let’s not pretend what’s going on. Drug business, and every other thing that goes with it is thick in there. 2, So, the experts pushing all this new give-back recovery transformation think all this chaos just stop at Peoria, do they? This shows these experts are unqualified to assess, much less calculate the social crumbling of Colfax. If they knew what they were doing they would take this city metamorphosis to Sable.
All good points! What I don’t get is, if we all know the locations of where most of the crime happens, looking at data statistics and such, why hasn’t a solution to the consistent and KNOWN crime areas been solved? As I said in my comment below:
Aurora government has to follow common sense to operate optimally. This requires a rehaul of northwest Aurora. Change zoning laws, allow developers to buy residences and turn them into neighborhood cafes and restaurants. Put walking bridges over major roads like Peoria, Havana, Chambers, and Sable to connect isolated neighborhoods into actual walking areas. Buy out or make it hard for the motels to operate on Colfax and replace with commercial retailers and restaurants. Widen sidewalks in neighborhoods. Beautify with more interesting landscapes. This will attract more people who want to actually thrive in Aurora, not just exist here.
Rather than continually trying to salve the festering sore that is East Colfax, the city should focus its efforts building where it already has traction. I.e. bioscience, aviation, (youth) sports, or international cuisine–any of these would have a natural physical epicenter in Aurora from which to grow, whether the Anschutz campus, Lowry and DIA, Southeast Aurora, or Havana. If they can find an anchor to fortify th Gaylord, that area may have promise. But Aurora will never elbow urban Denver out of the Arts or retail entertainment, despite Mr. Brown’s incessant whining about it. He is right in that East Colfax’s is in too deep of a hole.
Aurora government has to follow common sense to operate optimally. This requires a rehaul of northwest Aurora. Change zoning laws, allow developers to buy residences and turn them into neighborhood cafes and restaurants. Put walking bridges over major roads like Peoria, Havana, Chambers, and Sable to connect isolated neighborhoods into actual walking areas. Buy out or make it hard for the motels to operate on Colfax and replace with commercial retailers and restaurants. Widen sidewalks in neighborhoods. Beautify with more interesting landscapes. This will attract more people who want to actually thrive in Aurora, not just exist here.