Yelp restaurant reviews on Bing


NEW PARTNERSHIP: Yelp is supplying its online reviews to Microsoft’s Bing to compete against Zagat ratings on Google.

HOW IT WILL WORK: People using Bing to search for information about neighborhood businesses will be able to see excerpts from Yelp reviews.

THE SIGNIFICANCE: Google’s decision to highlight Zagat in its influential search results threatens to divert traffic from Yelp. Joining forces with Bing makes sense for Yelp because both online services are locked in battle against Google to attract more advertising from local merchants.