Sentinel enlists 2 seasoned pros to accelerate marketing and advertising strategy


AURORA | Amid restructuring, Sentinel Colorado has recruited two expert newspaper and media advertising and marketing veterans for the growing team.

Advertising Director Ron Thayer and Senior Advertising Executive Phoebe Grace Rozelle joined Aurora’s premier news media last week.

“We are fortunate to bring on new team members who are not only highly skilled and committed to building businesses in the community, they’re both deeply passionate about the trusted-news mission of the Sentinel,” said Sentinel Publisher and Editor Dave Perry.

The Sentinel last year began the transformation to begin a non-for-profit corporation, turning the 113 year-old newspaper and digital media company over to the community through an innovative business model.

Advertising Director Ron Thayer comes to the Sentinel after a 13-year career in the Navy

Sentinel Director of Advertising Ron Thayer

and as a sales executive and director for a host of newspapers in Washington, Oregon, California and Pennsylvania.

He was a successful manager for both the Lee newspaper chain and Media News Group.

“Each stop has offered me the opportunity to learn something new and to help countless advertisers grow their businesses,” Thayer said, “all while advancing my own career in newspaper sales and sales management.”

Thayer said he’s excited to join the evolving mission of the Sentinel to empower local businesses and communities through a growing variety of strong channels and media.

Rozelle has more than 20 years of experience in statewide business journals, daily newspapers and alternative publications, as well as marketing and advertising agencies in Pennsylvania, Wyoming and Colorado.

Senior Advertising Executive Phoebe Graze Rozelle

She has a passion for working with large and small businesses to create and execute comprehensive marketing plans to help meet clients’ revenue and awareness needs.

“I’m a stereotypical Colorado transplant who enjoys hiking with my dog, visiting unpretentious mountain towns, soaking in hot springs and listening to live music at small venues, “ Rozelle said. “I haven’t gotten a Subaru or 4Runner. Yet.”

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1 month ago

These hires of two marketing executives remind me that the new not for profit ownership format of the Aurora Sentinel socialist blog will soon enough realize they have overlooked some very basic not for profit IRS laws. Taxable Unrelated Income will come to haunt whatever not for profit organization they currently operate under.

I will not “rat” you off to the IRS but someone will. Next hire should be a very expensive tax attorney as your current road leads right over the cliff.

I still contend this socialist blog will not be alive in 2024, non profit or not.

I did notice the last paper copy of the Sentinel blog had almost no advertising, mostly editorials and left wing slanted news. Almost half the paper had legal notices, only. Is this how you believe you can exist?

These two new marketing experts certainly have their work cut out for them.